Seventh Year Sponsoring Boston’s Only Triathlon
Events scheduled for July 27-28, 2019
BOSTON – March XX, 2019 – For the seventh straight year, Michelob ULTRA will be the official post-party sponsor for the 2019 Columbia Threadneedle Investments Boston Triathlon. The event will take place July 27-28 on the South Boston Waterfront.
“As a brand that caters to an active lifestyle audience. Michelob ULTRA is the perfect partner for the Columbia Threadneedle Investments Boston Triathlon,” said Michael O’Neil, president of the Boston Triathlon. “Our athletes subscribe to the theory of ‘work hard, play hard’, perfectly aligned with the audience for Michelob ULTRA. We are thrilled to welcome them back for their seventh year and look forward to an amazing event in July.”
The Columbia Threadneedle Investments Boston Triathlon is expected to bring together more than 2,000 participants for two days of races for adults, relay teams, kids and local Boston companies. Athletes of all ages and abilities will compete in Olympic and sprint distance triathlons, the Boston Corporate Cup competition, and Kids Day on Saturday July 27th. The Olympic and sprint distance competitions combine a swim at Massachusetts Department of Conservation and Recreation’s (DCR) Carson Beach, a bike ride on DCR’s William Day Boulevard and a beautiful run along the South Boston waterfront. Registration is now open and additional information is available at BostonTri.com.
“At Michelob ULTRA, we believe in balance, in delivering a beer for those who live fit and live fun, and are not willing to settle for less than their best,” said Azania Andrews, vice president, Michelob ULTRA. “We are looking forward to returning to the Boston Triathlon, and celebrating with those who have put in the work and are reaping the rewards. It’s going to be another great event!”
With only 95 calories, 2.6 carbs and no artificial colors and flavors, Michelob ULTRA celebrates those who live an active, balanced lifestyle. For information, visit MichelobULTRA.com or follow @MichelobULTRA
on Facebook, Twitter and Instagram.
About Michelob Ultra
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Brewed for those that live fit and fun, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit www.MichelobULTRA.com.
About the Boston Triathlon
The Columbia Threadneedle Investments Boston Triathlon is the only triathlon to take place in the City of Boston. The race draws athletes from all around the world, the country, the state and the city of Boston. Each summer, athletes descend on the South Boston waterfront for two days of racing. Now in its 10th year, the Columbia Threadneedle Investments Boston Triathlon is a fixture in the community, with Olympic and sprint distance triathlons, the Boston Corporate Cup competition and an all-ages Kid’s Day. The race is produced by ethos, a mass participation event organization created to bring athletes together through challenging and unique sporting events. Ethos also produces the Lobsterman Triathlon in Freeport, Maine. For more information about the Columbia Threadneedle Investments Boston Triathlon or to register, visit www.Bostontri.com
