How to incorporate public relations into a fundraising strategy? Nonprofit professionals do an excellent job cultivating donors and raising money through annual appeals, events, and online fundraising. Is there a need to incorporate public relations into a fundraising strategy? The answer is YES! Adding PR to your plan has many benefits from raising awareness, reaching a new audience, and raising money.
Here are some tips to incorporate PR into your fundraising plan:
#1. Work As A Team
First things first, gather all of your teams to discuss what your goals are and determine what your key messages will be. It is extremely important that everyone on the team delivers the same cohesive message. Whether they are speaking to a donor, volunteer, or the press, consistency is key.
#2. Show Off Your Work
Before a new prospect will make a donation, they want to get to know your organization and see how you are making a difference. Using media relations is a great way to reach new audiences and generate buzz around the amazing work your organization is doing.
#3. Rally Your Supporters
Your supporters are your number one fans – they are passionate about the mission and often times have a remarkable story that ties in with the cause. Reach out to them and see if they are willing to share their story with the media and be sure to coach them to add in a strong call to action to support your upcoming walk, run, event, etc.
#4. Get Social
According to Blackbaud, using social media increases fundraising results by 40%. Create a social media plan that has strong visual elements that shows off your mission. Photos, videos, and infographics are a great way to motivate others and will more likely be shared than a post without any graphics. Also, be sure to have a direct link to your donation form on your posts and in your header.
